WELCOME TO HEY DUDE SKIN CARE

We all know that the modern Dude is a cool and connected guy,

well positioned in his career, love life, and social circles. Of course, Dudes regularly take time off to exercise and play, sometimes taking their lifestyles to the extreme (but when you're a Dude, it's expected!). Because the Dude lifestyle sometimes can compromise us even if we're young and in great physical shape, it's especially important for Dudes to educate themselves on how to stay looking and feeling like a Dude.

One thing most Dudes, and other people for that matter, tend to ignore is the ongoing health and maintenance of their skin. No Dude wants to be "that guy" whom everyone privately describes as the man who looks 10 years older than he really is, using terms like "Leather Face" or "Mr. Wrinkly."

Today's enlightened Dude needs to have an understanding of how he can stay looking his best, independent of his genetic disposition or stressful circumstances. Most of us know that men's skin is actually thicker than women's, which tends to delay the onset of fine lines and wrinkles. But once those lines do appear on a man's face, they usually advance quickly and more severely than they do in women, leading to what appears to be sagging, dry skin associated with accelerated aging. No Dude wants to look like a grandpa while he's still in his 30's!

So how does the modern Dude delay the advancing aging process?

First, he needs to know what factors cause him to age faster. Aging itself results from chronic invisible inflammation of skin cells. Inflammation actually is the body's trigger response to keep out infection. It can result from long term causes like sunburn, razor burn, smoking, pimples, rashes, and long term lack of hydration. In fact, this damage is really a long series of invisible wounds in the skin. In the extreme, the chronic buildup of these tiny wounds can lead to severe situations like skin cancer, or melanoma.

In the case of shaving, razor burn itself is a form of inflammation. It typically results from incorrect shaving practice – use of dull razors, poor quality shaving gel or foam, or shaving too much against the direction of beard growth. Razor burn can last for days at a time, resembling a rash or scratch that remains red, itchy and irritated. Refer to The Shaving Experience section of the site for more details. With affordable, high quality products like Dude Cleansing Shave Gel and Dude Aftershave Gel, a Dude can overcome much of the inflammatory effects of incorrect shaving techniques.

With chronic invisible inflammation, the immune system gets adversely compromised, causing body enzymes to break down collagen, elastin and hyaluronic acid, which are responsible for skin firmness, elasticity, and moisture content, respectively. Left unmanaged, the buildup of this damage is what causes a Dude to look way older than he really is, usually with his skin appearing dry with "age lines" around his mouth or eyes. The guy has effectively become "that guy" that people refer to whose looks have tanked. Our TV and print media obsesses with stars who have "lost their looks," which often is really a long term result of the types of causes described here. Much of this aging is avoidable, if only they all knew!