WELCOME TO HEY DUDE SKIN CARE

Today's Dude faces challenges...

Our fathers and grandfathers never had to address in their daily lives. With so many current professional, family, and societal pressures and changes facing men, it's no wonder that modern guys are seeking a new identity and way of being.

Hey Dude Skin Care understands that a big part of a man's identity today rests with the image he projects to the outside world. That's why we introduced the idea of "Dudification."

The Urban Dictionary defines Dudification as follows:
"Today's Dude is becoming more self aware, caring for his body and mind in new and better ways in a rapidly changing world. To help him manage this transformation, he buys products that best suit his emerging self – products that extract, define, and shape his modern masculinity. These products handle the Dude's need for simple and convenient ways to handle new challenges, from how he dresses to the skincare products he uses. Today's Dude is not bound by set stereotypes from past generations - he's all about creating his own path."

As a man experiences Dudification, we say that he is becoming increasingly Dudified.

Whether you're a professional Dude, surfer Dude, slacker Dude, or just any plain Dude, Hey Dude Skin Care makes it easy to take control of a personal grooming process that was once viewed by most men as too feminine and vain. But of course, that didn't stop you from secretly swiping a dab of your woman's moisturizer, did it? The days when our dads used a bar of soap with hot water to clean their faces are long gone. Good riddance!

Dudes no longer have the luxury of ignoring their image, no matter what their station in life. Even the term "Metrosexual," long associated with media and image-conscious guys like David Beckham, is already outdated. Today's Dudes are style-savvy gentlemen who don't need to cover themselves with strong scented body spray, but appreciate a well-made $200 French bathing suit or a high end online sample sale – and are proud of it! They sign up for online sales and routinely check style blogs. In their process of Dudification, guys have realized that caring about how you look is actually very masculine.

In fact, men worldwide are experiencing Dudification. In countries like India and China, Dudes have abandoned the days of being reserved about their looks, as cultural and economic changes have forced them to take an active interest in their appearance. The fastest growing segment of the global skincare market is men's personal grooming, and sales of products like moisturizers and skin lighteners are exploding among the largest populations of men. Dudification has gone global!

In managing their fashion and clothing style, enlightened Dudes also are becoming fully aware that with new research showing that managing their skincare promotes not just improved looks, but better overall health, that it's more important than ever to address the core elements of a good skincare regimen: cleansing, exfoliating, moisturizing, and sun protection.

Hey Dude Skin Care is in the business of delivering effective and affordable products to Dudes worldwide that address these major skin care elements. In taking ownership of their personal grooming regimen, men "Dudify" themselves as part of a process contributing to the evolving image and identity that they must project in today's fast changing, hyper-competitive society.

Dudes can no longer sit on the sidelines and wait for women to tell us what to do to improve ourselves. Dudification is all about re-taking control and empowering ourselves not just with fashion and personal grooming, but in all facets of life. Hey Dude Skin Care is the modern Dude's partner in addressing his needs in personal grooming and skin care. Our products are conveniently packaged, easy to understand and purchase at this site or at any one of our retailers. By growing with us as we continue to introduce new products, you'll be further creating and enhancing your unique identity that will only help you in today's hyper-competitive world.

Be a Leader. Be a Dude!
Always remember that

Ladies Beautify, but Guys Dudify!

And men Dudify best with
Hey Dude Skin Care!