WELCOME TO HEY DUDE SKIN CARE

Located in the heart of dude paradise...

Known as South Beach, Hey Dude Skin Care exists strictly to serve the evolving personal grooming needs of the modern Dude anywhere in the world. Today's man knows that he's playing a different game than his forefathers. He has to worry about everything from how he dresses, to competing for projects in a tough economy, to managing his social media image. It's a lot of stuff for any guy to handle, no matter how well he multitasks. And women multitask better than us guys anyway!

So when it comes to how a man handles his physical appearance, any sane Dude will want grooming products that are easy to use, smell good, and keep him looking his best. The modern Dude knows that in order to compete for a good job, a pretty girl, or anything else where appearance matters, that he needs products he can consistently count on to keep him looking young, vibrant, and ready for success.

Hey Dude Skin Care products meet the criteria of today's Dude to a TEE. Being Dudes ourselves, we know that guys crave SIMPLICITY. We created the "Dudification" concept with the idea that savvy men won't fuss with lots of "girlie" kind of products that confuse them with fancy words and smell less than "masculine." Results from every one of our focus groups has stressed the idea that real Dudes want cool, hip products tailored to their own needs, not repackaged "girlie" products that are irrelevant to them, and even worse, cost a ton of dough to buy them. Our Dude customers want skin that looks rested, energized and revitalized every day.

Instead of producing just another re-packaged "me too" men's product line, we've rolled out a line of products that reward a Dude's craving for a simple skincare system, rather than insult and confuse him with dozens of overpriced products he's too busy to understand or have time to use. We purposely combined functions where we could, like blending a deep facial cleanser with a superior shave gel in our Dude Cleansing Shave Gel. Our Dude Wash goes even further by combining body wash, shampoo and shave gel with not one, but TWO proven pheromones. Not only will a Dude get himself super clean, but super sexy at the same time! Isn't that what simplicity and efficiency is all about?

Production philosophy...

In addition to our guiding business strategy of appealing to a Dude's need for a SIMPLE and EFFECTIVE system to handle his skincare needs, Hey Dude Skin Care has ensured that the products within this system adhere to the highest production values possible, including the use of the best and most stable ingredients that are blended into optimal formulations. Stated simply, Hey Dude Skin Care products WORK, and they work because we understand how to blend the best ingredients in the best way possible!

Dudes will find that Hey Dude products contain none, or a minimal amount of, any of the following ingredients, all of which have considerable evidence discouraging or questioning their use based on clinical studies:

• Parabens	• Mineral oil
• Lanolin	• Phthalates
• Formaldehyde-releasing   preservatives	• Propylene glycol

As far as aging is concerned, modern science has shown that chronic inflammation is the leading cause of making a man look much older than the Dude he wants to represent to the outside world. Causes of such inflammation can be anything from long term excessive sun exposure to cigarette smoke, some of which is unavoidable. Inflammation is often the cause of skin with premature facial lines (wrinkles), lost elasticity and firmness (sagging skin), and uneven skin tone. And no Dude wants to look older than he really is!

For each of our core facial products, Hey Dude Skin Care blends a carefully integrated system of desert plant extracts that we call the Desert Dude Complex. These hearty plants, such as aloe, prickly pear, and cactus, have the inherent natural ability to retain moisture and thrive under the most extreme of arid conditions. Hey Dude extracts the life giving properties from these plants to craft a safe, high quality series of skincare products that rejuvenate the skin and keep a man looking and feeling like the Dude he wants to be.

Since we know all about the biology of skin inflammation, Hey Dude Skin Care deliberately includes soothing ingredients – even when sensitivity or irritation isn't a problem for a Dude. An enlightened Dude understands that while he may be young and cool today, he needs to think ahead and ensure that he manages the aging of his skin so he looks his best even when he's playing with the grandkids many years from now. In addition to good habits like drinking water and avoiding excessive sun exposure, Hey Dude Skin Care is his best partner to manage that long term process!

Be a Leader. Be a Dude!
Always remember that

Ladies Beautify, but Guys Dudify!

And men Dudify best with Hey Dude Skin Care!